The Effective Sales Coaching Strategies & Leading from the Heart program equips sales leaders with the coaching skills, leadership mindset, and practical tools needed to develop high-performing teams. Participants will learn to identify performance gaps, conduct impactful coaching conversations, and foster a culture of accountability, continuous improvement, and sustainable sales growth through practical, real-world application.
The Field Sales Manager Capability Training provides a practical and structured approach to strengthening the core competencies required for effective field sales execution. Through a focused curriculum, the class will explore the fundamentals of selling, customer engagement, channel execution, and territory performance management within FMCG sales environments.
Participants will learn practical strategies for improving sales conversations, managing customer objections, driving outlet coverage, strengthening distributor and key account relationships, and ensuring strong in-store execution. The program is designed to build commercially disciplined sales professionals who can manage field realities, influence customer decisions, and consistently drive sales performance across their territories.
"The focus of this training is to empower Managers with the critical skills needed for effective field sales force management and to facilitate strategic territory planning."
This course offers participants an in-depth comprehension of - strategies to enhance the effectiveness of sales teams in influencing potential customers and increasing conversion rates, approaches to be adopted to ensure that meetings with clients and internal teams are productive and aligned with strategic objectives, building a culture of continuous improvement through constructive feedback and regular team evaluations.
In this course you will learn how to:
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Introduction to Field Sales Management
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Managing performance
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Leading effective meetings
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Building high-performing teams
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Team developmental stages
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EDAC cycle
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Field contact training and reporting
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Selling skills review
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Feedback and team appraisal
This course will provide the participants with an advanced understanding of the FMCG value chain and its evolution as well as the principles for trade marketing and its functions, developing customer-centric trade marketing strategies, formulating and evaluating a trade marketing plan, implementing effective trade promotions and incentives, and mastering distribution channels and channel management. It will also focus on enhancing merchandising and retail execution of UFL’s products and building stronger market relationships.
This course provides you with a comprehensive introduction to the core principles of sales, equipping you with essential skills and strategies to excel in any sales environment. Ideal for sales professionals seeking to strengthen their foundational skills, this course lays the groundwork for a thriving sales career.
This course, designed for Sales managers, equips you with a simplified framework that can immediately be applied to create value for your sales reports, customers, and distributor partners while maximizing returns.
In this course you will learn how to:
- Lead a sales team
- Plan and execute sales strategies
- Carryout performance management
- Manage customers / clients
- Negotiate deals